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Pendleton Farmers Market vendor news Spring 2008 Market Enters Seventh Season With High Expectations
Quality, Professional Vendors Key to
Success That model, I am pleased to report, includes high quality, professional vendors who bring quality produce and merchandise to the Market. From freshly baked goods to beaded Native American jewelry to fresh, healthy meat and produce, your customers are now returning on a weekly basis to do their everyday shopping. Customer surveys in 2007 showed some intriguing trends: customers reported they shopped at the Market because of Market Atmosphere (32%), Produce Quality (41%) and Variety (13%) all indicators of a strong, robust Market. Surveys also showed 47% of your customers would typically spend between $6 to $10; 20% would spend between $11 to $20; and, an additional 20% would spend in excess of $21 at the Market. And, most appealing to our downtown merchants, 61% of your customers would spend from $1 to $21 at downtown stores while shopping at the Market. Clearly, a win-win for both vendors, patrons and downtown merchants!
Market Successes We Have A Lot To Be
Proud Of And a new website, data tracking abilities, and email distribution lists now help us stay in touch with vendors and supporters alike.
Pendleton Farmers Market Opens Each Friday, May 16th through October 17th (except for September 12th Round Up Week) Sales to the public from 4:00 pm to dusk
New Sales Tracking Procedure For 2008 Why track vendor sales? Because we need these figures to apply for grants that help your Market grow and to share with City of Pendleton officials to justify additional booth spaces beyond the 400 Block on Main Street. Want to move over to the 300 Block on Main Street? Then hand in your sales tracking forms each week. The new system will work something like this: each vendor will receive a sales tracking form (on different colored paper each week) when they pay their weekly registration fee. Vendors will tally their weekly sales (and it doesnt have to be exact) and return the form to the Market Manager either that Friday or a following Friday when they register for a booth space. A different colored form will be used each Friday. All sales records will be kept confidential. Our interest is not in tracking individual sales but in how much money is collected by vendor categories (Producers, Crafters, Prepared Foods). For your part, all a vendor has to do is count their earnings (something you do each week regardless), then record that amount in the appropriate spot on the form and return it to the Manager. It is a voluntary system but an important part of what we do helping vendors grow their Market!
"New" Market Manager Steps Up To The
Plate
Meet Your 2007 Farmers Market Board of
Directors This years new Directors include
John Finley Local Hermiston farmer and former operations manager with Potlatch Corporation Annette Fry President Umatilla Master Gardner Program; financial assistant Umatilla Morrow ESD; PFM Treasurer Mary Anne McCune Director, WIC/Head Start Program; PFM Secretary Laura Ruhland Oregon Department of Agriculture Food Safety Specialist Gus Wahner Local Stanfield farmer, past PFM Board member Each of our new Board members will be serving terms from 2008 2010. Feel free to stop by the PFM booth to introduce yourself sometime during the season. The following Board members round-out this years Board of Directors Jack Simons, President 2007 2009 Christina van der Kemp, Rep-at-Large 2007 2009 Karen Wagner, Rep-at-Large 2007 2009 Kristen Yunker, Rep-at-Large 2008 2010
Have A Great Year, Vendors!!
Pendleton Farmers Market vendor news Spring 2007 Come Taste The Flavor of Pendleton As the 2007 Market season rapidly approaches, we would like to extend a "Welcome Aboard" greeting to all of our vendors veterans as well as novices. This year marks our sixth year of operation with each year getting better than the previous year. Though many factors have contributed to this success, the dominant factor is the high quality of vendors who attend the Market. Past customer surveys show that the "quality of produce and products" is the number one reason customers routinely do their shopping at the Market. Surveys have also shown that fully 85% of customers report that "word of mouth" is what brings them to downtown Pendleton. When you combine quality of merchandise plus customer satisfaction it yields a thriving, robust Farmers Market something we can all be proud of. THANK YOU, VENDORS! Whats New in 2007? Ever striving to improve the Market, we have a number of new changes forthcoming this year. Each year we try to "tweak" the system to provide vendors and customers a smoother running, more efficient experience. This years efforts to provide a well-oiled machine include:New Website The Pendleton Farmers Market proudly announces its new website Vendor Applications Vendors now will be able to download printable forms or applications from the website by logging onto the Northeast Oregon Farmers Market blog page at http://www.neofm.org/blog/Pendleton/Informationforvendors. A folder called "Information For Vendors" contains all of the forms necessary to become a vendor (this vendor packet has all of the forms, too).Food Stamp Program We are equally proud to announce that the PFM will be participating in the Oregon Food Stamp program via a high-tech "Electronic Benefits Transfer" or EBT machine. Qualifying customers will receive tokens at the PFM booth the day of the Market which can be used to purchase food and vegetable starts. NOTE: Hot food intended to be eaten on site (or craft items) are NOT allowed to be purchased with tokens. Vendors will redeem their tokens at the end of the Market day at the PFM booth for cash (visit our website for further details). New Market Manager Sharon Simons was hired by the Board to be Market Manager for the 2007 season. Many of you have known Sharon as a craft vendor at the Market the past four years. She is eager to "fine tune" the vendor registration process so expect some changes in that department. She may be reached on the Market cell phone at 541-969-9466. Bring On The Atmosphere The PFM plans to make every effort to enhance "market atmosphere" this year. Surveys by Oregon State University have shown "atmosphere" to be a key ingredient of a successful Market. Stay Tuned! Mark Your Calendars PFM Fund Raiser Coming To Town As you probably know , the Market requires a substantial budget to pay for services and bills. Collecting membership and vendor stall fees help to defray some of the costs incurred from running the Market.However, our annual Fund Raiser (with a silent auction of high quality merchandise, much of it handmade) also generates much needed capital. This years gala event will be held on Saturday, April 21st at the Vert Tea Room (east side of City Hall at 500 SW Dorian) from 6:00 pm to 9:00 pm. We invite and encourage all vendors to attend this years Fund Raiser. Delicious homemade desserts, live music, beverages (including beer and wine) and a whole lotta fun are scheduled. Bring your family for a fun-filled evening as a kick-off to the 2007 Farmers Market season! There is NO CHARGE to the public!! Vendor Sales Increase Dramatically in 2006 The Pendleton Farmers Market tracks gross vendor sales throughout the season using a Sales Tracking form distributed to vendors on select Market days. Collecting this data gives the Market a "snap shot" of the dollar amount of goods sold and the type of product sold.For instance, in 2005 the total estimated sales at the Market was $96,844 (see the 2005 Annual Report on our website). Based on vendor sales tracking from 2006, estimated Market gross sales increased almost 50% ($145,841) over 2005. By any standard quite an achievement! As vendors, we ask you to please take the time necessary to fill out our Sales Tracking form. This information is collected and shared with the public, including officials from the City of Pendleton, who graciously allow us to commandeer an entire city block for 21 Fridays in the year. Our goal is your goal: To have the best gosh-darn Farmers Market in Oregon! 2007 Farmers Market Board of Directors: Jack Simons, President 2007 2009 Loretta Thomas, Secretary 2007 2009 Ruth Crafton, vendor rep 2006 2008 Karen Wagner, at-large rep 2007 2009 Phil Davis, vendor rep 2006 2008 John Brenne, at-large rep 2006 2008 Scott Fairley, at-large rep 2006 2008 Karen Kendall, at-large rep 2006 2008 Libby Haugsted, vendor rep 2007 2009 Christina van der Kemp, at-large rep 2007 2009 Kristen Yunker, at-large rep 2006 2008 Have A Great Year, Vendors!!
Cabbage & Carrot Salad Cabbage is in the family of vegetables known as cruciferae (or mustard family) a name derived from their cross shaped flowers. Crucifers include all cabbages, broccoli, Brussels sprouts, cauliflower, kale and collards. In its raw state, cabbage contains iron, calcium and potassium. High marks are given for its vitamin-C content. Cabbage is also high in vitamins B1 (thiamin) and B6. Lengthy cooking tends to lower the nutritional value considerably.Fruits and vegetables contain biologically active phytochemicals (phyto = plant). These substances give plants their color and flavor and also defend the plant against disease, sunlight and oxidation from air and pollutants. It is also believed that when ingested phytochemicals increase our resistance to disease and boost immunity. Cabbage contains a long list of phytochemicals. Among the most beneficial are the indoles, which have shown promise in preventing certain cancers including colon and reproductive cancers. Ingredients:
Instructions: Mix vinegar, sugar, garlic and spices until the sugar is dissolved. Pour over the veggies, mix and chill for at least 1 hour. Add salt and pepper to taste. Toss and serve. Citrus-Dressed Asparagus Serves: 4 Total time: 20 minutes
Instructions: Snap off the tough stem ends of the asparagus spears. Rinse the spears and cut them into 2 or 3-inch pieces. Steam the asparagus in about an inch of water (or use a steamer basket) for about 7-10 minutes or until just tender. Meanwhile, whisk together the olive oil, lemon juice, cayenne and salt and pepper. As soon as the asparagus is ready, remove it to a serving bowl or plate, pour the dressing over it, and serve warm. Roasted Asparagus (Recipe #1) Serves: 4 Preparation time: 10 minutes plus 20-25 minutes baking time 1 pound asparagus, cleaned, and tough stem ends removed Dressing:
Instructions: Toss together the asparagus and dressing in a bowl until the asparagus are well coated. Arrange the asparagus in a single layer on an un-oiled baking tray. Bake for 20 to 25 minutes, until the asparagus spears are tender, stirring occasionally. From: Moosewood Restaurant Low Fat Favorites Roasted Asparagus (Recipe #2)
Instructions:
1. Preheat oven to 500 degrees. Makes four 3/4 cup servings. Roasted Asparagus Serves 4-6
1. Preheat oven to 450°F. 2. Toss asparagus with oil on a baking sheet with sides or in a large roasting pan. Spread in a single layer and season with salt and pepper. 3. Roast asparagus, uncovered, for 15 to 25 minutes, or until tender. 4. Serve hot or at room temperature as a side dish. 5. Great added to a salad or drizzled with fresh lemon juice or balsamic vinegar. Steamed Salmon and Asparagus with Mustard Dill Sauce Serves 6-8
Mustard Dill Sauce
1. Bring water to boil in a steamer with a tight fitting lid. 2. While water is coming to a boil, put all sauce ingredients except olive oil in a blender and begin to puree on high speed for about a minute. While blender is running, drizzle olive oil in a little at a time. Set aside when blended. 3. Rub salmon with lemon juice and lightly season with salt and pepper. Set aside. 4. When water in steamer is at a full boil, place asparagus in steamer basket. Cover and cook until asparagus is tender, about 3-5 minutes, depending upon thickness. 5. Remove asparagus from steamer and toss with 1 tablespoon lemon juice, 1 tablespoon olive oil, and salt and pepper. 6. Place salmon in the same steamer basket and steam until pink inside, about 3-4 minutes. 7. Place salmon on a plate with asparagus and pour desired amount of mustard dill sauce over it and the asparagus. Spring time Asparagus Soup with Green Onions Serves 4
1. Heat in a 4-6 quart pot. 2. Cook onion over moderately low heat, stirring, until onion is softened, about 3 minutes. 3. Add scallions and sautι about one more minute. 4. Add asparagus, broth, and simmer, covered, until asparagus is just tender, 10 to 12 minutes. 5. Use slotted spoon to remove asparagus from broth and purιe solids in batches in a blender/food processor until smooth, adding broth as needed to ease processing. 6. Return puree to pot with liquid, add water and heat through. 7. Salt and pepper to taste. 8. Garnish as desired. Some examples, green onion slices, parmesan cheese, croutons, spoonful of plain non-fat yogurt. Beef and Asparagus Stir Fry Serves 4
½ cup
water
1. Combine water, soy sauce, beef bouillon and cornstarch in small bowl. Set aside. 2. Heat 1 tablespoon oil in large skillet or wok. Add asparagus, red bell pepper, mushrooms and onion and cook until veggies are hot, but still firm, stirring constantly. Pour into large bowl and set aside. 3. Add 1 tablespoon oil in same wok and add beef. Cook until brown. 4. Stir in soy sauce mixture; cook, stirring constantly, until sauce comes to a boil and thickens. 5. Pour meat mixture over veggie mixture and toss. 6. Season to taste with salt and ground black pepper. Can add a sprinkle of hot sauce like Tabasco or Tapatillo for additional flavor. 7. Salt and pepper to taste. Serve with cooked rice. 8. For variety, substitute chicken and chicken bouillon for the beef or use buffalo. ICED MELON Serves: 6
Instructions: Bring the sugar and water to the boil, with the vanilla bean. Boil the sugar-water syrup for 5 minutes and remove from heat. If using vanilla extract, boil the sugar-water syrup first and add vanilla extract at the end of 5 minutes, when you remove from heat. Remove bean before combining with fruit. Cut melons in half, remove seeds and scoop out flesh with a melon- baller, or cut in 1-inch cubes. Use the melon shells as a bowl. Place the melon cubes or balls in the melon shell, pour sugar-syrup over them and chill. Just before serving, create scoops, cubes or balls of ice cream (to match the melon shapes) remove melon balls or cubes and gently intermix both cream and fruit balls in the shells for serving. (~from Larrouse Classic French Desserts) MELON SURPRISE Serves: 6
Instructions: Cut a lid off each melon at the stalk end. Remove the flesh from inside the melons with melon-baller. Scoop out any remaining flesh. Wash and hull the berries. Steep the melon balls and berries in the sugar, and juice or liqueur for several hours in a cool place. To Serve: Fill the melon skins with the fruit salad, replace the lids and chill. If berries are not available, soak the melon balls in muscatel wine, and sprinkle with sugar. Chill several hours and serve in their shells as above. Get creative there are many combinations of marinating flavors - other wines, light sherries, fruit juice with fresh grated ginger, candied ginger, grated orange or grapefruit rinds. Instead of berries, try dried cranberries soaked, softened and plumped in juice will add surprise and beauty to this dessert! (~from Larrouse Classic French Desserts) Sunset Melon with Salmon and Prosciutto Vinaigrette: (yields ½ c.)
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Instructions: Make the vinaigrette: Place the orange juice in a small bowl and whisk in the vinegar. Then slowly drizzle in the oil. Whisking constantly. Add salt and pepper, and 3 T. of the mint. Set aside Arrange the melon slices, smoked salmon, Prosciutto, and Carpaccio decoratively on a dinner plate. Drizzle vinaigrette lightly over all, and garnish with the remaining chopped mint and the mint sprigs. Melon, salmon and meats for 1-2 people as appetizer. Note: smoked chicken breast may substitute for other meats; smoked sturgeon or whitefish can substitute for salmon. (~ from the Silver Palette Cook book) Grated Beet Salad
Instructions: Trim stems and roots from beets. Save the greens for sautιing with oil and onion. If you prefer, you may remove skins using a vegetable peeler. Shred the beets using the shredding disk on a food processor. Transfer to a medium serving bowl. Whisk the lemon juice, mustard, garlic, salt and pepper together in a small bowl. Whisk in the oil, then the tarragon and adjust seasonings. Roasted Beets and Sautιed Beet Greens
Instructions: 1. Preheat oven to 350 degrees F. Wash the beets thoroughly, leaving the skins on, and remove the greens. Rinse greens, removing any large stems and set aside. Place the beets in a small baking dish or roasting pan and toss with 2 tablespoons of olive oil. (If you wish to peel the beets it is easier to do so after they have been roasted). 2. Cover and bake for 45 60 minutes or until a knife can slide easily through the largest beet. 3. When the roasted beets are almost done, heat the remaining 2 tablespoons of olive oil in a skillet over medium-low heat. Add the garlic and onion and cook for 1 minute. Tear the beet greens into 2 3 inch pieces and add them to the skillet. Cook and stir until greens are wilted and tender. Season with salt and pepper. Serve the greens as is, and the roasted beets sliced with either red wine vinegar or butter and salt and pepper. Make Your Own Salad Dressings easy to make and no preservatives! Instructions: To make any of these dressings, place all ingredients in a blender and blend to mix. Or, use a large bowl and whisk by hand. Classic Ranch
Basil-Balsamic Vinaigrette
Honey Mustard
Greek Marinade good on all meats and vegetables.
Instructions: Combine and pour over meat &/or vegetables. Chill for 1 to 8 hours, grill or roast! Minted-Blueberry Fruit Salad Memorial Day means picnics and back yard barbecues! This refreshing salad is a perfect companion for grilled chicken or hamburgers.
In a medium salad bowl, place Creamy Mint dressing (see recipe below). Stir in blueberries, peach and cantaloupe. Allow fruit to marinate for about 30 minutes. To serve: place lettuce in a large serving bowl, top with marinated fruit and dressing, toss gently and serve immediately. Yields 4 servings (about 6 cups).
Mint Dressing Recipe
In a small bowl or measuring cup, combine all dressing ingredients until well blended. Yields about 1/2 cup. Soft Custard Sauce
Scald milk in saucepan. Beat eggs in top of double boiler until mixed, add sugar and salt. Add water to bottom of double boiler so that it does not touch bottom of top pan. Water in bottom of double boiler should just simmer. Cook custard until it coats the back of a spoon and thickens slightly, about 10 to 15 minutes, stirring constantly. Pour into bowl and cover top with plastic wrap or wax paper. Cool completely. Serve over fruit or parfait glasses with whipped cream and fruit layers.
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